With electric technology, the public disappears into 
what is now called, somewhat unhappily, the mass 
audience. Now, the mass is a group of people who 
are totally involved in each other. They don’t have 
the simple, classified status of people sitting in 
rows in seats or in rows of desks in classrooms as 
far as that goes. The mass audience is one of 
instant circuitry and involvement and its boundaries 
are not national at all.

Take Thirty , April 1, 1965, CBC Television.